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Changing times require different distribution methods for software firms
As technology and the software industry evolves, businesses have to look at the way they sell, distribute and make a profit from their products and services. The changes in the industry are pushing...
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High-end software installers help battle piracy, IP theft
As more software companies critically examine piracy and intellectual property (IP) theft, discovering ways to better protect IP grows in importance. However, according to Help Net Security, companies...
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Analytics a top 2013 business trend
As business trends go, big data, the cloud and analytics reign supreme. More companies are investing in these tools to enhance broad swatches of operations, from production to customer service. For...
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Harnessing the right web analytics critical to monetization
The monetization of software downloads and installation is a critical part of any company’s bottom line, but approaching monetization requires a specific set of skills and technologies that not all...
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Where are you losing money?
Many software firms are hemorrhaging revenue in inconspicuous ways. Whether they are using inflexible licensing models or relying on dysfunctional back-office platforms, companies are putting their own...
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3 key benefits of installer customization
Being able to customize your installer program can have varied effects. From enhancing customer engagement to enabling advanced monetization, investing in a branded software installer can provide...
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Monetization offers more than profit
Monetizing software downloads can help firms increase their bottom line significantly, but the right software installer that integrates monetization can offer much more. In addition to increasing...
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Reputation, profits at stake with poor software installation
For software companies, the downloading and installation of their products can be one of the most important parts of the customer experience. This point in a consumer’s interaction with a business will...
View ArticleHarness big data with software monetization
Big data is a pervasive new trend, one which businesses are finding reaches more aspects of operations every day. From customer service to software installer programs, large volumes of data can be used...
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Going user-friendly will boost sales, monetization efforts
One major cause of incomplete software downloads or installations is a frustrating user interface. When the UI of the installer isn’t easy to use and understand, customers are more likely to abandon...
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3 different ways to monetize software downloads
Software installer monetization is a tricky area for any company, and making sure that you get paid for downloads is even more important. Especially in order to maintain a steady stream of income from...
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Analytics isn’t just a buzzword for marketing
The term buzzwords tends to have a negative connotation for many companies, but understanding the difference between an empty word and an influential trend can help firms grow and improve greatly....
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Monetization key to product marketing
Software installer monetization isn’t just a way to increase a firm’s bottom line, it helps companies improve their marketing solutions as well. By investing in the right installer platform, companies...
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Expedite the user experience with a download manager
Download portals aren’t as widely used as they could be. Many underestimate their value and versatility, assuming their browser can handle all of their downloading needs. However, firms can prove the...
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3 signs you need to improve your monetization
Installer software monetization is a key part of earning revenue for a software firm, but optimizing those efforts can take more than a strong advertising strategy. In the digital world, there are...
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3 signs you need to improve your monetization
Installer software monetization is a key part of earning revenue for a software firm, but optimizing those efforts can take more than a strong advertising strategy. In the digital world, there are...
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Appearance, content quality affect monetization
Software monetization is about more than turning numbers. Many firms invest in solutions to improve the targeting of their advertising, but see minimal conversion results. Often, this is because other...
View Article3 reasons to embrace improved monetization
Software installer monetization is a critical part of business planning and turning a profit, but many firms aren’t optimizing their efforts. Everything from the using the right ads to engaging users...
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Better ads are the obvious answer to improved monetization
Any firm that feels like it isn’t getting its moneys worth from paid advertising within its software offerings may be right. Not all ads are created equal, and firms need the right approach to ensure...
View ArticleInstallCore Introduces Super Targeting for Freemium-Model Desktop Applications
installCore now offers Super Targeting for freemium digital content as part of the installCore platform. Using the installCore distribution platform with Super Targeting, advertisers of freemium...
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